Play with what you know!
Discover like-minded people on the way
T&C
Who invented Terms and Conditions? Yup I’m asking myself questions I already know the answer to, which is not very Qajack, franky I should know better, and come Qajack’s launch I just might. But for now I’m having to write some T&C’s for Qajack which no one reads unless they’re suing you, but which vary from site to site.
We can’t afford a lawyer to draft something official so I’m approaching Seesmic and Pownce to see if those kindly legal souls would consider lending us their well drafted T&C’s?
Hey, it’s just like asking a mate of a mate where they bought that t-shirt from… isn’t it?
Going Viral
Dave and I met via Skype this morning to discuss the intro video for Qajack. It’s got to be:
1. Cheap
2. Cheaper
3. Viral
4. Informative
5. Not contrived
It’s also got to capture the imagination of our target early adopter audience. So I went away and did some research on You Tube, starting with Telly Savalas who played Kojack, figuring Qajack sounds like Kojack so that was reason enough.
Not sure that sends out the right message and also turns out Telly’s dead.
Or this, which contains the immortal line ‘come pour yourself on me‘ (!) and features a model who looks like Maud Adams star of the above but with a prosthetic nose and blonde wig… weird:
Or ask the community to create their own, Current TV style:
This I think is supposed to be serious, or so clever as to appear to be serious but actually be a dig at L’Oreal. Either way it’s ugly man dancing genius.
If we actively go about creating a viral, does that negate it’s virality? Hey these are questions only Qajack could answer!
Social Gaming at Lightspeed
Jeremy Liew from Lightspeed Venture Partners writes a guest post at Techcrunch about the growth and rapid development of social gaming.
‘Social games are not just multiplayer games. In social games, existing social relationships add context and motivation to the gameplay.’
‘New social games startups, including free to play MMORPGs, social network games, web based games and single player gaming communities, are busy converting the much larger market of casual players into their customers.’
Qajack will be marketed like the sex scene in Grand Theft and make a game of all our brains.
July 17th, the ‘better’ launch day.
Facebook bites
At this point, we can say almost every web project is influenced by the Facebook Demon, and now it seems Qajack has been bitten.   A couple minutes ago, while adding code to the html templates, I found some obscure drop down list we never mentioned on those 3+ hours Skype meetings.
It seems the Devil has placed something that looks as an “status update” drop down at the top right corner of every page of the site (of our site).   What I am supposed to do with that thing?
Marketing schtick
Despite my plea to Google to re-index us, and hoping they’d set-up a Google Alert for themselves in order to catch my cyber plea, they haven’t and we’re lounging in the de-Googlized zone awaiting entry.
Hey Larry and Sergey listen yo’all, would a spam site use such complex mixed metaphors?
I resigned myself to Google not being evil and we focused on how to market Qajack, and here’s what Yann and David came up with after a high carb lunch:
This is all a work in progress, or indeed a work for the trash, but I’m endeavoring to detail our marketing trials as we dream them up, sort of thinking aloud… er for marketing purposes!
Could Eggs Be Evil? Gets my vote and the ‘Qajacker’ hook is really working for me, perhaps we can term people Qajackers or Qajackasses?
The ‘Play with what you know‘ is currently vying with ‘The really useful ‘video’ game‘ as the tagline in all communications strategy. Yup I just said that, I just used that term, and in my madness I stand by it.
What Makes Gaming Social?
Nabeel Hyatt has written a great article about defining social gaming, ‘…a category that just may be the natural progression from social networking.’
‘Texas Hold’em Poker is a great example of a synchronous social game. Playing a game of Texas Hold’em Poker with a friend tells me a host of things that last far longer than the game, including their level of aggression, willingness to bluff, and proclivity for risk. It’s also in the camp of games designed to rely on fast feedback in order to give a sense of being “there” with your fellow players. This real-time nature ties Texas Hold’em to synchronous communities that include Kart Rider, World of Warcraft and Club Penguin.’
Qajack is Poker, but the stakes are what you already know. Gamble with knowledge and use that shared interest in a subject to form trusted groups. Knowledge becomes an asset and assets can be traded.
‘Social gaming holds the promise of letting us have a little fun together online in a way that has meaning. That’s something worth remembering over the coming months as a slew of startups try to use the term social gaming to define everything in sight.’
I’m pleased to say Qajack will seek to define everything in sight within the framework of a wholly engaging social game.
Friday Qack- The end of the world?
If you suspected that there was a 10% chance that the world will suffer catastrophic climate disasters during December 2012, would you:
a) Plan a camping trip to higher land, a plateau perhaps… and convince even your enemies to come?
b) Probability too low, not worth the hassle of even thinking about it!
c) Apply to Virgle (Virgin Galactic and Google’s project to colonize mars) so that you can leave the earth behind and not risk any effects apart from perhaps constant diareah from Virgin aeroplane food.
d) Do nothing
Answers on a post card or sign up to test Qajack (you might be needed to answer)
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